Built for businesses that care about their customers
Optopus is a customer data platform and CRM designed specifically for growing businesses in Southeast Asia.
Why we built Optopus
Growing businesses in Southeast Asia face a unique challenge: their customer data lives in 10 different places. Orders in WooCommerce, conversations in WhatsApp, leads in spreadsheets, analytics in Google — with no way to connect them.
Enterprise platforms like HubSpot and Salesforce weren't built for this market. They're expensive, complex, and designed for teams with dedicated operations staff. Most SMBs need something simpler.
Optopus brings contacts, orders, conversations, and marketing into one platform. It's built for teams of 5–15 people who need to move fast without drowning in complexity. One login, one source of truth, one less thing to worry about.
We're based in Malaysia and build for the Southeast Asian market first — supporting MYR, ASEAN phone formats, WhatsApp as a first-class channel, and WooCommerce as the default commerce platform.
What we believe
Clarity over cleverness
Every feature should be immediately understandable. No jargon, no hidden menus, no features that need a tutorial.
Your data, your rules
Customer data belongs to you. We process it on your behalf, never sell it, and make it easy to export at any time.
Built for real teams
Optopus is for marketing and ops people, not developers. If something requires code, we haven't done our job yet.
Southeast Asia first
We build for this market, not as an afterthought. Local payment methods, local messaging channels, local compliance.
Company
Registered as
Optopus Technologies (JM1042153-M)
Based in
Malaysia
Want to get in touch? Contact us